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Learn the Basics of Home Staging and How You Can Start Making Your Listings More Appealing Without Hiring a Pro

June 19, 20243 min read

In the competitive world of real estate, presenting your listings in the best possible light is crucial. Home staging has emerged as a powerful tool to help homes sell faster and for higher prices. As a firm believer in the transformative power of staging, I advocate for professional home staging consultations for all homes. However, I also understand that not all agents are ready to hire a pro, but they still want to make their listings look better. This is why I’ve put together some basic principles and practical tips that you can use to enhance your listings’ appeal and attract more buyers, even without the help of a professional stager.

1. Declutter and Depersonalize

One of the simplest and most effective ways to stage a home is to declutter. Clutter can make a space feel cramped and overwhelming, so it’s essential to clear out excess items. Encourage your clients to pack away personal belongings, including family photos, memorabilia, and collections. This allows potential buyers to envision themselves living in the space.

Quick Tips:

- Use storage bins or rent a storage unit for excess items.

- Clear countertops in kitchens and bathrooms.

- Organize closets and cabinets – buyers often peek inside.

2. Clean and Freshen Up

A clean home is a must for staging. Make sure the property is spotless, from top to bottom. Pay attention to often overlooked areas like baseboards, window sills, and ceiling fans. Additionally, freshen up the space by airing it out and using mild air fresheners or natural scents.

Quick Tips:

- Hire professional cleaners for a deep clean if necessary.

- Wash windows inside and out.

- Ensure bathrooms and kitchens are particularly pristine.

3. Enhance Curb Appeal

First impressions matter, and the exterior of the home is the first thing buyers see. Enhance the curb appeal by tidying up the yard, trimming bushes, and planting flowers. A well-kept exterior invites buyers to look inside.

Quick Tips:

- Keep the lawn mowed and hedges trimmed.

- Add potted plants or flowers to the front porch.

- Repaint or clean the front door.

4. Light and Bright

A bright, well-lit home feels more inviting. Make the most of natural light by opening curtains and blinds. In darker areas, add lamps or increase the wattage of light bulbs to create a warm and welcoming atmosphere.

Quick Tips:

- Replace heavy drapes with sheer curtains.

- Clean light fixtures and replace any burnt-out bulbs.

- Use mirrors to reflect light and make spaces feel larger.

5. Neutralize Colors

While bold colors can be striking, they might not appeal to every buyer. Neutral colors create a blank canvas that can help buyers imagine their own belongings in the space. If walls are painted in bright or dark colors, consider repainting them in neutral shades.

Quick Tips:

- Choose light grays, beiges, or soft whites for walls.

- Use neutral-colored bedspreads and throws.

- Keep decor simple and cohesive.

6. Arrange Furniture for Flow

Proper furniture arrangement can make a space feel more open and functional. Remove any unnecessary pieces that make rooms feel cramped. Arrange remaining furniture to create clear pathways and highlight the room’s purpose.

Quick Tips:

- Float furniture away from walls to create a more open feel.

- Use rugs to define spaces in open-concept areas.

- Ensure each room has a clear function (e.g., a reading nook or home office).

7. Add Inviting Touches

Small touches can make a big difference in how a home feels. Add elements that create a cozy and inviting atmosphere, such as fresh flowers, tasteful artwork, and soft textiles like pillows and throws.

Quick Tips:

- Place a bowl of fresh fruit on the kitchen counter.

- Use fluffy white towels in the bathroom.

- Add a cozy throw blanket to the sofa.

By applying these basic staging principles, you can significantly enhance the appeal of your listings without needing to hire a professional. Remember, the goal is to create a space where potential buyers can see themselves living. A well-staged home not only stands out in the market but also helps you achieve faster sales and higher offers. Happy staging!

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I provide professional in home staging, redesign, Edesign, and color services to Parker, CO and surrounding areas and remote services nationwide. I am proud to be an HSR Certified professional home stager and an HSR Certified Expert E-Designer! I have successfully completed the most extensive, RESA Accredited, home staging certification course in the world. I have been a member of the Real Estate Staging Association (the trade association of professional home stagers) since the day I opened my business. I have since served on the board of our local chapter, become a RESA Approved Instructor, been awarded the Top 100 Most Influential in the US & Canada, and been nominated for instructor of the year!

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