Do I Really Need a Lead Magnet? (Spoiler: Yes—But Not for the Reason You Think)

Stephanie Breckbill

Wondering if a lead magnet is actually worth the effort? (Spoiler: it is.) But not just for building your email list. In this post, I’m breaking down the real reason you need a lead magnet—and it has everything to do with your clarity, not just client attraction. You’ll learn how a simple freebie can help you focus your message, build trust, and take the guesswork out of your marketing.